DRIVING SALES AND PROFITS

At EverRest we have developed our own proprietary EverRest Business Growth Concept which we apply when composing and fine tuning the product portfolio of our customers. As opposed to other suppliers of bedding products we offer to compose, groom and renew the whole product portfolio of our customers to maximize sales and profit. Thus, at EverRest we think that there is so much more to generating profits than just good products at good prices.

Among other things we drive sales and margins for our customers by:

• Constantly improving customer value across product lines
• Constantly facilitating up-selling across and within product lines

DRIVING SALES AND PROFITS AT JYSK

With JYSK, EverRest has used these competencies to:

• Create both vertical coherence in each product line as well as horizontal coherence across the product lines in the Wellpur product portfolio
• Implement up-selling features in each product line as well as across the lines
• Focus on much more than just the core products and the pricing when implementing sales driving remedies
• Broaden the view when deciding on sales driving remedies to also take into consideration the whole display/marketing and sales situation
• Work extensively with graphics, texts, icons and color boxes to mention some of the things

We know that driving sales is a matter of paying attention to and aligning a large number of details to end up with a highly efficient brand that drives revenues and profits. This is why all details matter to us and we are hysterically on top of every matter.

This attention to details also governs our customer services – an attitude highly valued by JYSK.

In short JYSK value that EverRest:

• Offer extremely accommodating, fast and efficient Customer Services
• Deliver not only products but complete solutions on time and of consistent quality
• Performs product development exclusively for JYSK
• Keeps facilitating and supporting two-digit growth in sales