Fundamentally bedding retailers must master three things to really drive sales and profits. Competitive products at competitive prices are two out of three prerequisites for success. The third and equally important prerequisite is applied knowledge of a mix of sales driving mechanisms, market trends and brand building remedies to maximize sales and profits

When collaborating with EverRest your business gains access to all three remedies needed to maximize your chances of success

- EverRest BGC
- Competitive Prices
- Competitive Products


At EverRest we have developed our own proprietary EverRest Business Growth Concept which we apply when composing and fine tuning the product portfolio of our customers. As opposed to other suppliers of bedding products we offer to compose, groom and renew the whole product portfolio of our customers to maximize sales and profit. Thus, at EverRest we think that there is so much more to generating profits than just good products at good prices.

Among other things we drive sales and margins for our customers by:

  • Constantly improving customer value across product lines
  • Constantly facilitating up-selling across and within product lines


With JYSK, EverRest has used these competencies to:

  • Create both vertical coherence in each product line as well as horizontal coherence across the product lines in the Wellpur product portfolio
  • Implement up-selling features in each product line as well as across the lines
  • Focus on much more than just the core products and the pricing when implementing sales driving remedies
  • Broaden the view when deciding on sales driving remedies to also take into consideration the whole display/marketing and sales situation
  • Work extensively with graphics, texts, icons and color boxes to mention some of the things

We know that driving sales is a matter of paying attention to and aligning a large number of details to end up with a highly efficient brand that drives revenues and profits. This is why all details matter to us and we are hysterically on top of every matter.

This attention to details also governs our customer services – an attitude highly valued by JYSK.

In short JYSK value that EverRest:

  • Offer extremely accommodating, fast and efficient Customer Services
  • Deliver not only products but complete solutions on time and of consistent quality
  • Performs product development exclusively for JYSK
  • Keeps facilitating and supporting two-digit growth in sales

The 3 ingredients applied

Competitive Products

Close to the heart of our customers and EverRest is product development in search of competitive and innovative products

Competitive prices

20+ years of experience and strong relationships with world leading suppliers result in competitive prices

EverRest BGC

Using the EverRest proprietary Business Growth Concept to drive sales and maximize outcome



EverRest is rooted in Danish Design heritage and has for more than 20 years designed and developed sleeping products combining leading foam and fabric technologies with Scandinavian design traditions


WELLPUR is a private label brand of JYSK - one of the largest Global bedding retailers. WELLPUR is developed, groomed and renewed by EverRest in a very close relationship with JYSK for over thirteen years now


ColumnaMed is the health care line of EverRest. Developed in collaboration with health care experts using the best pressure distributing memory foam ColumnaMed offers optimal sleeping conditions


EverRest has been in the bedding industry for more than 20 years.

Our products are being sold in more than 50 countries ...and the number is growing.

We source products in both Asia and Europe and has our own completely new state of the art production facility in Europe.

EverRest's headquarters are in Denmark with subsidiaries in China and Serbia.

Our setup allows us to:

  • Draw on the design and high quality traditions of Scandinavia
  • Spot the latest trends in the global market place
  • Source the right quality of materials and products at the right prices
  • Offer In-house resources that cover all necessary competencies and demands from our customers


From our long and extensive collaboration with multinational bedding retailers we know what it takes to succeed in the bedding industry.

Based on our Scandinavian heritage, we have developed a set of competencies which we deliver with attention to quality in all the details.

We know that your success depends on our ability to deliver competitive products at competitive prices...


our knowledge around how to build and drive a complete product portfolio to maximize profits.

We know all the theories but more importantly we practice and fine tune our skills every day in collaboration with leading bedding retailers in driving their sales and profits.

What our customers value is...

  • Our  Customer Services where any request gets full attention
  • The product development in close collaboration with our customers
  • The security of delivery of products of uniform high quality ...on time
  • Our proprietary profit optimizing EverRest Business Growth Concept



    EverRest ApS

    Balticagade 15C, 2. tv.
    8000 Aarhus C.

    +45 60 909090

    CVR 25611799