More than 13 years ago JYSK and EverRest formed a relationship kicking off the creation of WELLPUR – the private label brand of JYSK developed, groomed and grown by EverRest

For the last 13 consecutive years EverRest has supported JYSK in achieving an astonishing two-digit growth in sales of the WELLPUR range year on year.

Based on our extensive knowledge about both vertical and horizontal aligning of products and product lines as well as up selling mechanisms we have adjusted and renewed the WELLPUR product range in collaboration with JYSK in the pursuit of sales and profit optimization

The current WELLPUR collection:
Entry line: Bamboo

Mid line: Silvadur

Top line: ICE

3 reasons why we succeed

Competitive Products

Close to the heart of our customers and EverRest is product development in search of competitive and innovative products

Competitive prices

20+ years of experience and strong relationships with world leading suppliers result in competitive prices

EverRest BGC

Using the EverRest proprietary Business Growth Concept to drive sales and maximize outcome


EverRest is rooted in Danish Design heritage and has for more than 20 years developed and designed sleeping products combining leading foam and fabric technologies with Scandinavian design traditions


WELLPUR is a private label brand of JYSK - one of the largest Global bedding retailers. WELLPUR is developed, groomed and renewed by EverRest in a very close relationship with JYSK for over thirteen years now


ColumnaMed is the health care line of EverRest. Developed in collaboration with health care experts using the best pressure distributing memory foam ColumnaMed offers optimal sleeping condition


EverRest has been in the bedding industry for more than 20 years.

Our products are being sold in more than 50 countries ...and the number is growing.

We source products in both Asia and Europe and has our own completely new state of the art production facility in Europe.

EverRest's headquarters are in Denmark with subsidiaries in China and Serbia.

Our setup allows us to:

  • Draw on the design and high quality traditions of Scandinavia
  • Spot the latest trends in the global market place
  • Source the right quality of materials and products at the right prices


From our long and extensive collaboration with Global bedding retailers we know what it takes to succeed in the bedding industry.

Based on our Scandinavian heritage, we have developed a set of competencies which we deliver with attention to quality in all the details.

We know that your success depends on our ability to deliver competitive products at competitive prices...


our knowledge around how to build and drive a complete product portfolio to maximize profits.

We know all the theories but more importantly we practice and fine tune our skills every day in collaboration with leading bedding retailers in driving their sales and profits.

What our customers value is...

  • Our  Customer Services where any request gets full attention
  • The product development in close collaboration with our customers
  • The security of delivery of products of uniform high quality ...on time
  • Our proprietary profit optimizing EverRest Business Growth Concept



    EverRest ApS

    Balticagade 15C, 2. tv.
    8000 Aarhus C.

    +45 60 909090


    CVR 25611799