Privacy Policy (DK)

We take your privacy very seriously. Please read this privacy policy carefully as it contains important information on who we are, and how and why we collect, store, use, and share your personal data. It also explains your rights in relation to your personal data and how to contact us or supervisory authorities in the event you have a complaint.

We collect, use and are responsible for certain personal data about you. When we do so we are subject to the UK General Data Protection Regulation (UK GDPR). We are also subject to the EU General Data Protection Regulation (EU GDPR) in relation to goods and services we offer to individuals and our wider operations in the European Economic Area (EEA).

Key Terms

It would be helpful to start by explaining some key terms used in this policy:

We, us, our: EverRest ApS

Personal data: Any information relating to an identified or identifiable individual

Special category personal data: Personal data revealing racial or ethnic origin, political opinions, religious beliefs, philosophical beliefs or trade union membership, genetic data, biometric data (where used for identification purposes), data concerning health, sex life, or sexual orientation

Data subject: The individual who the personal data relates to

Personal Data We Collect About You

The personal data we collect about you depends on the particular services we provide to you. We will collect and use the following personal data about you:

Your name and contact information, including email address and telephone number
Location data, if you choose to give this to us
Your billing information, transaction and payment card information
Your responses to surveys, competitions and promotions

We collect and use this personal data for the purposes described in the section “How and why we use your personal data” below. If you do not provide personal data we ask for, it may delay or prevent us from providing services to you.

How Your Personal Data is Collected

We collect most of this personal data directly from you—in person, by telephone, text, or email and/or via our website. However, we may also collect information:

From publicly accessible sources, e.g., Companies House or HM Land Registry;
From cookies on our website

How and Why We Use Your Personal Data

Under data protection law, we can only use your personal data if we have a proper reason for doing so, e.g.,:

Where you have given consent
To comply with our legal and regulatory obligations;
For the performance of a contract with you or to take steps at your request before entering into a contract; or
For our legitimate interests or those of a third party

A legitimate interest is when we have a business or commercial reason to use your personal data, so long as this is not overridden by your own rights and interests. We will carry out an assessment when relying on legitimate interests, to balance our interests against your own.

We use your personal data for the following purposes and reasons:

To provide services to you

To perform our contract with you or to take steps at your request before entering into a contract

To prevent and detect fraud against you or EverRest ApS

For our legitimate interests, to minimise fraud that could be damaging for you and/or us

Conducting checks to identify our customers and verify their identity

To comply with our legal and regulatory obligations
For our legitimate interests

Screening for financial and other sanctions or embargoes and other activities necessary to comply with professional, legal and regulatory obligations

To comply with our legal and regulatory obligations

To enforce legal rights or defend or undertake legal proceedings

To comply with our legal and regulatory obligations
For our legitimate interests, to protect our business, interests and rights

Ensuring business policies are adhered to

For our legitimate interests, to make sure we are following our own internal procedures

Operational reasons, such as improving efficiency, training and quality control

For our legitimate interests, to be as efficient as we can so we can deliver the best service for you at the best price

Ensuring the confidentiality of commercially sensitive information

For our legitimate interests, to protect trade secrets and other commercially valuable information
To comply with our legal and regulatory obligations

Statistical analysis to help us manage our business

For our legitimate interests, to be as efficient as we can so we can deliver the best service for you at the best price

Preventing unauthorised access and modifications to systems

For our legitimate interests, to prevent and detect criminal activity that could be damaging to you and/or us
To comply with our legal and regulatory obligations

Protecting the security of systems and data used to provide services

To comply with our legal and regulatory obligations
For our legitimate interests, to protect systems and data and to prevent and detect criminal activity that could be damaging for you and/or us

Updating customer records

To perform our contract with you or to take steps at your request before entering into a contract
To comply with our legal and regulatory obligations
For our legitimate interests, making sure that we can keep in touch with our customers about existing orders and new products

Statutory returns

To comply with our legal and regulatory obligations

Ensuring safe working practices, staff administration and assessments

To comply with our legal and regulatory obligations
For our legitimate interests, to make sure we are following our own internal procedures and working efficiently so we can deliver the best service to you

Marketing our services to existing and former customers, third parties who have previously expressed an interest in our services, and third parties with whom we have had no previous dealings

For our legitimate interests, to promote our business to existing and former customers

External audits and quality checks

For our legitimate interests, to maintain our accreditations so we can demonstrate we operate at the highest standards
To comply with our legal and regulatory obligations

To share your personal data with members of our group and third parties that will or may take control or ownership of some or all of our business

To comply with our legal and regulatory obligations
For our legitimate interests, to protect, realise or grow the value in our business and assets

How and Why We Use your Personal Data—More Detail

Communications with you not related to marketing

This includes communications about changes to our terms or policies or changes to the products or other important notices.

Processing operation: Addressing and sending communications to you as required by data protection laws (The UK GDPR or Data Protection Act 2018, The EU GDPR)

Lawful basis: Processing is necessary for compliance with a legal obligation to which we are subject (Article 6(1)(b))

Relevant categories of personal data:

Your name, address and contact information, including email address and telephone number
Your account details (username)

How and Why We Use Your Personal Data—Special Category Personal Data

Certain personal data we collect is treated as a special category to which additional protections apply under data protection law:

Where we process special category personal data, we will also ensure we are permitted to do so under data protection laws, e.g.:

We have your explicit consent
The processing is necessary to protect your (or someone else’s) vital interests where you are physically or legally incapable of giving consent —or—
The processing is necessary to establish, exercise, or defend legal claims

How and Why We Use Your Personal Data—Sharing

See “Who We Share Your Personal Data With” for further information on the steps we will take to protect your personal data where we need to share it with others.

Marketing

We will use your personal data to send you updates (by email, text message, telephone, or post) about our services, including exclusive offers, promotions, or new services.

We have a legitimate interest in using your personal data for marketing purposes (see above “How and Why We Use Your Personal Data”). This means we do not usually need your consent to send you marketing information. If we change our marketing approach in the future so that consent is needed, we will ask for this consent separately and clearly.

You do, however, have the right to opt out of receiving marketing communications at any time by:

Contacting us at Balticagade 15C, 2. tv 8000 Aarhus C
Using the unsubscribe link in emails or STOP number in texts

We may ask you to confirm or update your marketing preferences if you ask us to provide further services in the future, or if there are changes in the law, regulation, or the structure of our business.

We will always treat your personal data with the utmost respect and never sell it to or share it with other organisations for marketing purposes.

We routinely share personal data with:

Companies within the EverRest ApS group
Third parties we use to help deliver our services to you, e.g., payment service providers, warehouses and delivery companies;
Other third parties we use to help us run our business, e.g., marketing agencies or website hosts;
Third parties approved by you, e.g., social media sites you choose to link your account to or third party payment providers;

Our bank(s)

We only allow those organizations to handle your personal data if we are satisfied they take appropriate measures to protect your personal data.

We or the third parties mentioned above occasionally also share personal data with:

Our and their external auditors, e.g., in relation to the audit of our or their accounts, in which case the recipient of the information will be bound by confidentiality obligations
Our and their professional advisors (such as lawyers and other advisors), in which case the recipient of the information will be bound by confidentiality obligations
Law enforcement agencies, courts, tribunals, and regulatory bodies to comply with our legal and regulatory obligations
Other parties that have or may acquire control or ownership of our business (and our or their professional advisers) in connection with a significant corporate transaction or restructuring, including a merger, acquisition, asset sale, initial public offering or in the event of our insolvency—usually, information will be anonymised but this may not always be possible. The recipient of any of your personal data will be bound by confidentiality obligations

We will not share your personal data with any other third party.

If you would like more information about who we share our data with and why, please contact us (see “How to contact us” below).

Where Your Personal Data Is Held

Personal data may be held at our offices and those of our group companies, third party agencies, service providers, representatives and agents as described above (see above: “Who We Share Your Personal Data With”).

Some of these third parties may be based outside the UK/EEA. For more information, including on how we safeguard your personal data when this happens, see below: “Transferring Your Personal Data Out of the UK/EEA”.

How Long Your Personal Data Will Be Kept

We will not keep your personal data for longer than we need it for the purpose for which it is used.

Transferring Your Personal Data Out of the UK and EEA

It is sometimes necessary for us to transfer your personal data to countries outside the UK and EEA. In those cases we will comply with applicable UK and EEA laws designed to ensure the privacy of your personal data.

We will transfer your personal data to:

Our service providers located outside the UK

We will also transfer your personal data from the EEA to the UK.

Under data protection laws, we can only transfer your personal data to a country outside the UK/EEA where:

The UK government has decided the particular country ensures an adequate level of protection of personal data (known as an “adequacy regulation”) further to Article 45 of the UK GDPR. A list of countries the UK currently has adequacy regulations in relation to is available here. We rely on adequacy regulations for transfers to countries outside the UK.
In the case of transfers subject to EEA data protection laws, the European Commission has decided that the particular country ensures an adequate level of protection of personal data (known as an “adequacy decision”) further to Article 45 of the EU GDPR. A list of countries the European Commission has currently made adequacy decisions in relation to is available here. We rely on adequacy decisions for transfers to countries outside the UK.
There are appropriate safeguards in place, together with enforceable rights and effective legal remedies for you —or—
A specific exception applies under relevant data protection law

Where we transfer your personal data outside the UK or EEA, we do so on the basis of an adequacy regulation or (where this is not available) an alternative transfer mechanism. In the event we cannot or choose not to continue to rely on either of those mechanisms at any time, we will not transfer your personal data outside the UK unless we can do so on the basis of an alternative mechanism or exception provided by UK or EAA data protection law and reflected in an update to this policy.

Any changes to the destinations to which we send personal data or in the transfer mechanisms we rely on to transfer personal data internationally will be notified to you in accordance with the section on “Changes to this privacy policy” below.

Transferring Your Personal Data Out of the UK and EEA—Further Information

If you would like further information about data transferred outside the UK/EEA, please contact us (see “How to Contact Us” below).

Your Rights

You have the following rights, which you can exercise free of charge:

Access

The right to be provided with a copy of your personal data

Rectification

The right to require us to correct any mistakes in your personal data

Erasure (also known as the right to be forgotten)

The right to require us to delete your personal data in certain situations

Restriction of processing

The right to require us to restrict processing of your personal data in certain circumstances, for example, if you contest the accuracy of the data

Data portability

The right to receive the personal data you provided to us, in a structured, commonly used and machine-readable format and/or transmit that data to a third party in certain situations To object
The right to object at any time to your personal data being processed for direct marketing (including profiling)
The right to object in certain other situations to our continued processing of your personal data, for example, processing carried out for the purpose of our legitimate interests unless there are compelling legitimate grounds for the processing to continue or the processing is required for the establishment, exercise or defence of legal claims Not to be subject to automated individual decision-making
The right not to be subject to a decision based solely on automated processing (including profiling) that produces legal effects concerning you or similarly significantly affects you Right to withdraw consent
If you have provided us with consent to use your personal data you have a right to withdraw that consent easily at any time
You may withdraw consents by mailing our office
Withdrawing a consent will not affect the lawfulness of our use of your personal data in reliance on that consent before it was withdrawn

For more information on each of those rights, including the circumstances in which they apply, please contact us (see “How to Contact Us” below) or see the Guidance from the UK Information Commissioner’s Office (ICO) on individuals rights.

If you would like to exercise any of those rights, please:

Write to us—see below: “How to contact us”
provide enough information to identify yourself and any additional identity information we may reasonably request from you
Let us know what right you want to exercise and the information to which your request relates

Keeping Your Personal Data Secure

We have appropriate security measures to prevent personal data from being accidentally lost, or used or accessed unlawfully. We limit access to your personal data to those who have a genuine business need to access it. Those processing your personal data will do so only in an authorised manner and are subject to a duty of confidentiality. We continually test our systems and are ISO 27001 certified, which means we follow top industry standards for information security. We also have procedures to deal with any suspected data security breach. We will notify you and any applicable regulator of a suspected data security breach where we are legally required to do so.

If you want detailed information on how to protect your personal data and other information and your computers and devices against fraud, identity theft, viruses and many other online problems, please visit www.getsafeonline.org. Get Safe Online is supported by HM Government and leading businesses.

How to Complain

Please contact us if you have any queries or concerns about our use of your personal data (see below “How to Contact Us”). We hope we will be able to resolve any issues you may have.

You may also have the right to lodge a complaint with:

The Information Commissioner in the UK
Data protection regulator and/or the relevant supervisory authority in your jurisdiction. For more information, please see our data protection complaints policy, or contact us if you would like further information.
For a list of EEA data protection supervisory authorities and their contact details, see here.

Changes to This Privacy Policy

This privacy notice was published on July 25, 2025, and last updated on July 25, 2025.

We may change this privacy notice from time to time. When we do, we will inform you via our website.

Updating Your Personal Data

We take reasonable steps to ensure your personal data remains accurate and up to date. To help us with this, please let us know if any of the personal data you have provided to us has changed, e.g., your surname or address—see below “How to contact us”. You can also update your personal data yourself via mail to Balticagade 15C, 2. tv 8000 Aarhus C.

How to Contact Us

Individuals in the UK

You can contact us by post, email or telephone if you have any questions about this privacy policy or the information we hold about you, to exercise a right under data protection law or to make a complaint.

Our contact details:

Address: Balticagade 15C, 2. tv 8000 Aarhus C

Email: post@everrest.com

Individuals in the EEA

Individuals within the EEA can contact us direct (see above).

Do You Need Extra Help?

If you would like this notice in another format (for example, audio, large print, braille) please contact us (see “How to contact us” above).